Thought Leaders Who Serve

…is the theme I was focused on when I asked Trust Marketing Expert, Kristen Beireis, to be one of my Amazing Super Friends.kristen-beireis-pic

It’s because marketing isn’t something that comes naturally to us as coaches and I knew she’d found the perfect formula. Even though finding the right strategy that we can stick to in order to grow our businesses can be challenging, it’s not impossible.

So, how did my Amazing Super Friend, Kristen Beireis, use “service” as a marketing strategy that led to her becoming International Coach Federation (ICF) – Coach of the Year for Ohio Valley?

First, she shifted her mindset about marketing to service. Then, she began looking for opportunities to serve rather than sell or market. The approach aligned closely with her values so it was easy to make happen.

After she made the shift, Kristen found herself serving within her local International Coach Federation (ICF) Chapter. She quickly became a leader and today, she’s preparing to speak from the stage at the next ICF-Midwest Conference in June.

Can you say, “mindset is everything!”  Download and listen to the full interview


WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.