irresistible-free-offerI looked up the word compelling in the dictionary and discovered it means “to have a powerful and irresistible effect or influence.”  Wow, that’s very kewl especially when you think of the kind of marketing conversations you have on a daily, weekly and monthly basis.  It boils down to how powerful, irresistible or influential you can be, right?

Imagine sitting down in your living room with your ideal client. The two of you are enjoying an amazing conversation about what’s keeping her up at night and how that problem is affecting her business. You’re listening and caring with the utmost compassion. You relate to her experience because in some ways you’ve had similar experiences in your business. You continue listening with interest and professional objectivity. You ask her permission to invite her to look at things a little differently, knowing that it takes just one tiny step to alleviate that problem from her life and business. You encourage her to be courageous knowing that it represents genuine relief for your client. You challenge her and let her know you’re there to support her in every step.

She taps into the opportunities you reveal and wants to continue the conversation (i.e., invest in your coaching). She knows you can help rid her life and business of the problem plaguing her. The reasons are very simple:

  1. Connection – You began the conversation by building a bond of respect and genuine concern.  You continued that bond throughout the entire conversation by caring, listening and sharing. You invited her to accept the support you offered her and she accepted.
  2. Value – You mapped out one small act of courage that would truly help her. You gave her a tip, tool, resource or strategy that she found gave her immediate relief. You gave her a glimpse into just how easy it is to take more steps and achieve bigger results.
  3. Challenge – You believed in her ability to play a bigger game. You gave her the experience of playing bigger with a gentle, trusting nudge and she liked it! You know it’s not being a “Yes Woman.”  Instead you had faith in your client because of the great potential she had/has to remedy any obstacle in her life. You stood as her accountability partner, supporting her every move.

Now, that’s a compelling marketing conversation/message — one that you can have in your emails, social media updates, blog posts, sales letters and more. Practice being authentically powerful, irresistible and influential until it becomes natural.  You’ll see the difference right away!

How powerful, irresistible and influential is your marketing message?

WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.