You Ready to Scale to $75K and Beyond? Here’s What You Need to Do First
To scale beyond $75K in your business isn’t just about wanting it—it’s about being prepared and laying the groundwork to make that growth sustainable. Whether you’re still growing or just starting to see some traction, there are key steps you need to take before you hit that $75K per year (and beyond) mark. These steps will ensure that your business has a solid foundation to grow efficiently, allowing you to hit your revenue goals and stay there long-term.
If you’re serious about scaling your business, these actions are essential for your growth. Let’s break down the most important things you need to do to prepare for that leap forward.
- Set Clear Goals—Big and Small
Without goals, it’s easy to get lost in the hustle of running your business. To scale effectively, you need both short-term and long-term goals to guide you. Start by setting clear daily, weekly, and monthly goals. These should be specific and measurable so you can track your progress.
For example, a daily goal might be to generate a certain number of leads or engage with your community online. A weekly goal could be to close a specific number of sales calls. Monthly goals could involve tracking revenue, reaching certain targets, or launching new marketing campaigns.
The more granular you get with your goal-setting, the easier it will be to take action and stay focused.
- Master Income-Producing Activities (IPAs)
Not all activities in your business are created equal. To scale, you must focus on income-producing activities (IPAs)—the tasks that directly contribute to generating revenue. This includes things like making sales calls, reaching out to potential clients, content marketing, and client meetings.
The key here is consistency. Make IPAs a part of your daily routine. If you focus on these activities, you’ll see your revenue grow steadily. Read more IPAs
Think of IPAs as the fuel for your business engine. The more consistently you focus on them, the faster you’ll move toward your goals.
- Use Your Calendar Strategically
A calendar isn’t just for keeping track of appointments—it’s a powerful tool for aligning your actions with your goals. Scheduling time for your IPAs, focusing on growth activities, and blocking off time for personal development ensures that you’re working on what really matters.
Try to block off time for important business tasks first, and then fill in the gaps with other necessary activities. Regularly schedule planning sessions to review your progress, adjust strategies, and keep everything aligned.
Remember, your calendar is your ally. If it’s not scheduled, it likely won’t get done.
- Monitor and Measure Everything
Growth can only be managed when you’re measuring the right metrics. You should be tracking things like revenue, leads, conversions, and engagement across your marketing platforms. Without this data, you won’t be able to tell if your efforts are working or where to improve.
Regularly track your progress—whether that’s reviewing your sales numbers or checking how many people have clicked on your latest offer. The goal is to have a clear understanding of what’s working and what needs tweaking.
The more you measure, the more informed your decisions will be.
- Commit to Consistency (3-6-9 Months)
Building a business that’s ready to scale takes time. Consistency is your friend. It’s easy to get discouraged when you’re not seeing immediate results, but trust that consistent effort over time will build momentum. It could take 3, 6, or even 9 months of continuous work to start seeing the results you want—but it will happen.
Stay focused on building trust with your audience. Consistency in your messaging, marketing, and interactions builds that trust, and as you nurture relationships, you’ll create loyal clients who are eager to work with you.
- Design the Right Marketing Strategy
To scale your business, you need to be visible. But it’s not just about being visible—it’s about being visible to the right people. This means creating a marketing strategy that increases your findability and helps attract your ideal clients.
There’s no one-size-fits-all approach. Whether you’re focusing on social media, content marketing, email campaigns, or networking, choose the platforms where your ideal clients spend time. Your goal should be to develop a strategy that increases your reach and positions you as the go-to expert in your niche.
Don’t just market for the sake of marketing—make sure your strategy is aligned with your business goals and the audience you’re trying to attract.
- Fuel Your Mindset Daily
Mindset is everything when it comes to scaling your business. If you’re not feeding your mind with positive, growth-oriented content, it’s easy to get overwhelmed by challenges. This is why it’s crucial to prioritize mindset daily.
Make time for things like reading, journaling, affirmations, and visualizations. These practices help you stay grounded, focused, and positive as you work toward your goals. The stronger your mindset, the better equipped you’ll be to handle the ups and downs of business growth.
Take time every day to feed your mind with positive and growth-focused material. It’s not just about improving your skills—it’s about becoming the person who can scale their business to the next level.
- Invest in Your Professional Development
Scaling your business also means scaling your skills. Whether it’s attending paid workshops, hiring a coach, or learning new strategies, you need to invest in your development. Your business won’t grow past your personal growth, so be sure to keep learning and improving.
Think of professional development as an investment in your future success. Whether it’s learning new sales techniques, improving your leadership skills, or gaining technical knowledge about your industry, always be investing in ways to sharpen your craft.
Your business will only grow as much as you do, so continuously focus on growth.
- Reinvest in Your Business
It’s tempting to take profits and run, but smart entrepreneurs reinvest back into their businesses. As you begin generating revenue, allocate a portion to things like marketing, new hires, software tools, or expanding your offerings.
Reinvesting into your business is crucial for scaling, as it ensures you have the resources and tools necessary to handle growth. Whether it’s updating your website, investing in better customer management systems, or hiring help to lighten your load, reinvesting in your business will pay off in the long run.
Don’t let your business plateau—use the profits to fuel continued growth.
- Incrementally Raise Your Fees
As your business grows and your value increases, so should your prices. This doesn’t mean you should suddenly increase fees across the board, but you should gradually raise your rates as you offer more value to your clients. It may also require you to cultivate a growth mindset to move through fears as they arise.
Don’t undervalue yourself. As you gain more experience and refine your services, you can increase your prices to reflect that. Raising your fees gradually will allow you to boost your income while still keeping your clients satisfied.
It’s important to remember that when you raise your rates, you’re also elevating the level of service you provide. That may signal the right time to upgrade your ideal client.
- Document Repeatable Processes
When you start scaling, the last thing you want is to be stuck in the weeds, doing everything yourself. This is why documenting your processes is key. By creating clear, repeatable processes for tasks like client onboarding, sales, and marketing, you’ll be able to streamline your work and delegate with ease.
This documentation also makes it easier to bring on new team members as your business grows. They’ll have clear guidelines to follow, which means less time spent training and more time spent growing.
- Outsource and Streamline
As you scale, you’ll hit a point where doing everything yourself simply isn’t sustainable. It’s time to outsource. Whether it’s administrative work, content creation, or customer support, there are tasks that you can delegate to others so that you can focus on high-impact activities.
Start by outsourcing small tasks and gradually build your team as your business grows. By streamlining your processes and delegating tasks, you’ll be able to focus on driving growth instead of getting bogged down by day-to-day operations.
- Focus on Hiring the Right Team Members
Your team will be essential to your success. As your business scales, you’ll need help, and hiring the right people will make all the difference. When hiring, focus on finding team members who complement your strengths and share your vision for growth.
Hiring isn’t just about filling a position—it’s about building a team that will help elevate your business. Look for people who are not only skilled but also passionate about your mission. It may be the right time to hire a Fractional COO.
- Practice Extreme Self-Care
Growing a business is demanding, and it’s easy to burn out if you don’t take care of yourself. Self-care isn’t a luxury—it’s a necessity. Make time for rest, relaxation, and activities that rejuvenate you. This will help you stay focused, productive, and in the right mindset to grow your business.
Delegate where possible, and don’t forget to prioritize time for yourself. A healthy, balanced life is a key ingredient to business success, and maintaining that balance will allow you to sustain your growth.
Scaling a business is a big step, but it’s one that can be incredibly rewarding with the right preparation. Read more tips
What action will you take first to get your business ready for growth? Let me know in the comments below!
Wendy Y Bailey
WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.
