My clients ask all the time, “Why do I have to be so specific when identifying my ideal client’s core problem?”
I want you to look at your ideal client’s core problem as especially important when you get ready to build content and write the copy for your program. Let me say that if you do not have your program together then writing the copy is almost impossible. You must have your content complete before you can really begin the process of writing sales copy, emails or social media updates.
When you think of the problem, ask yourself if it is the core problem, or are you describing the symptoms of the problem or the circumstances the problem creates for your ideal learner. If you are unsure of the answers to that question, then ask yourself why is she having this problem. Why is she experiencing this? The answer to the why is what gets you to what’s really happening.
WWWD: Typically, the core problem is the result of skills, talents, resources, support, or something else your ideal client is lacking. Your opportunity is to be clear about what she is lacking in order to arrive at the clear solution you’ll be providing through your coaching program.
Wendy Y Bailey
WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.
