Better boundaries for business are part of your growth and development.
Last night, I taught the second of two live monthly video trainings for clients at More Coaching Clients Sales and Marketing Academy.
The training was entitled, Better Boundaries for Business. Like many coaches and speakers I meet, you might be facing similar challenges that led me to create this training.
Healthy, strong, resourceful and productive boundaries safeguard your business assets (your programs, services and products), as well as, you — the business owner.
Conversely, unhealthy, weak, disempowering and unproductive boundaries cause you to shrink, disappear and create a level of discontent and unhappiness you don’t always anticipate.
Better boundaries for business are not just about what you say, “No” to but what you say, “Yes” to, as well.
You know what I mean because…
>> You undercharge when it comes to setting your fees to accommodate clients rather than based on what you deserve to earn for the work you do to serve your clients.
>> You shrink when your potential client asks you to charge less or tell you they “can’t afford” to hire you. Remember, your IDEAL client is ALWAYS ready, willing and able to invest in themselves and hire you. If the person can’t afford you, it’s time for you to upgrade your ideal client.
>> You offer MASSIVE discounts and DEEP savings opportunities because you think that’s what will encourage your clients to buy.
This is an area that’s challenging for even the most seasoned and experienced coaches and speakers!
If you want to have Better Boundaries for Business you must…
- Acknowledge your need and desire to strengthen your boundaries.
- Do the inner work. This requires that you resolve outstanding emotional issues. Then, begin to actively practice forgiveness and improve your communications.
- Raise your fees. Yes, this is a MUST if you truly desire to earn at the level of your greatness. Find what I call your “happy” place — this is the place where you feel joy when clients hire you (even if you discover later that you’re serving a less than ideal client). Get clear and confident about your fees so you don’t hesitate, stumble or stammer when asked what you charge.
Finally, better boundaries for business means that you align your actions with your values and beliefs.
This is just the beginning!
Listen, there’s more to running a business than selling, serving and showing up. Better boundaries requires deep inner work and it’s ongoing.
It’s ok though, we’re all works in progress, right?! *wink
Sound off in the comments and let me know your thoughts.
Wendy Y Bailey
Called a “Force of Nature” and trendsetter in the coaching industry because of her fearless approach to innovation, Wendy Y. Bailey has been supporting entrepreneurial leaders, coaches, speakers, trainers, consultants and emerging thought leaders for more than eighteen years. She is a two-time bestselling author, sought-after mentor coach and sales speaker for her fierce and dynamic dedication to inspiring individuals, groups and organizations to create extraordinary results. Affectionately called “WendyY” by her clients, business associates and colleagues, she is an internationally known thought leader and has made a global impact in coaching as an innovative CEO and mentor coach, serving the US and in countries like the UK, Sweden, Spain and Italy.