I looked up the word compelling in the dictionary and discovered it means “to have a powerful and irresistible effect or influence.” Wow, that’s very kewl especially when you think of the kind of marketing conversations you have on a daily, weekly and monthly basis. It boils down to how powerful, irresistible or influential you can [...]
If you’re stuck, stalled or just starting out, marketing is at the very heart of getting things going in your coaching business. Marketing is the lifeline of any business yet it’s an area that feels daunting for most business owners. Coaches in particular are challenged by doing the marketing you believe it takes to grow. [...]
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Originally published in 2009. I visited my mom some time ago and spent a day with her. My cousin came over to visit with her 15-month old daughter. First of all, let me just say – the little girl is just absolutely gorgeous. You know, all 15-month olds are gorgeous anyway. But the thing that [...]
Persuasive marketing involves emotions. Very simply, every word you speak or write has to touch deeply, genuinely inspire and intentionally motivate your audience to act. Ok, so maybe that’s not so simple. I thought stirring emotions was pretty easy the first time I heard about persuasive marketing. I quickly learned the real value for business [...]
I'd like to share strategies to encourage and even incite you to create compelling info products. It's because I’ve reflected on my own experiences and interesting insights have surfaced in my mind. First, what makes an info product compelling? By definition, compelling means irresistible, enticing and tempting. You want your product to call forth feelings of attraction, hope and [...]
Group hug, anyone?! Building rapport and connection is one of the most important yet underutilized strategies in group coaching. You cannot dismiss the power of a good connection, a solid handshake or a warm group hug. Unconsciously, each of your learners wants to know you relate to her perspective or shares her view of the [...]
