Testimonials are valuable assets in your growing business. They offer proof that your services, programs and products add value and produce tangible results. Testimonials also paint a picture and tell your success story.

Recently I went into the “vault” to gather resources and information to add to my new website. (Hopefully, you’re reading this post from it. :-)) I was amazed at the number of really great testimonials I’ve received over the past 14 years. If you can imagine, it was an awesome yet humbling time for me. It got me thinking about the opportunities I’ve leveraged in my coaching business to get those yummy testimonials.

Let me first tell you that ANY opportunity you have to serve your most ideal client resulting in a selling conversation represents a good time to ask for a testimonial. That’s right, no matter the occasion, if you’re serving your most ideal client, it’s always a good idea to ask for the testimonial.

A few venues to get a great testimonial include:

  • Sample coaching sessions
  • Teleseminars
  • Webinars
  • Online events (live or virtual training)
  • Speaking

Start getting testimonials at the end of your selling conversation…

  • Ask your potential client to share her big takeaways from the experience.
  • Then, ask if she’s willing to sharing what she gained from the experience via a testimonial.
  • If she says yes, ask her to write a testimonial and email it to you with a head shot.

These testimonials can be really powerful, too.  Your potential clients genuinely want to give you feedback about their experience with you whether they hire you or not. All you have to do is ask. How kewl is that?!

My most recent discovery?  The longer you’re in business, the more testimonials you’ll have. Testimonials offer a glimpse of your rich history in business and reflect your ability to create sustainable success in your own business.

WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.