I Charge For That…are four of the most powerful selling words you can ever use in your sales conversation.

I charge for thatIt’s because it is so very easy otherwise to share our coaching expertise and gifts for free. In that case, your sharing doesn’t lead to coaching as a genuine source of ongoing, sustainable revenue. Let’s face it, there are some people who will partake of your services, programs and products as long and as much as you allow. They will pick your brain and not pay you one dollar. That is so NOT kewl!

It’s really not about them though. It’s totally about you!

You are the one that has to be in a certain space in order to use these four words with confidence and ease.

You must have a profound belief in yourself and the services you offer. When you know you are the absolute bomb as a coach, saying “I charge for that!” is quite easy. It flows effortlessly from the tongue. It doesn’t mean that you’re arrogant, egotistical or narcissistic. Rather, it demonstrates your high self-esteem that spells financial success on your own terms. Now, THAT is absotively kewl!

You must have dogged determination in setting and achieving your goals. Your ability to set and achieve your goals requires saying no to conversations that block or hinder your path to success. You’re able to set clear boundaries that safeguard your professionalism and expertise.

i charge for thatYou must exercise expectant faith in action in your selling conversations. You must communicate your boundaries while fostering respect and cultivating positive relationships with potential clients, without burning bridges. Saying “I Charge for That!” doesn’t mean I don’t like you or I don’t want to work with you! It means you know the real and inherent value of what you offer and the benefit of your services to your potential clients. It means you believe in holding them accountable for investing in their own success.

Look, it’s perfectly fine to give potential clients an opportunity to experience what it feels like to work with you — without charging them. However, you must be clear where “free” stops and when “I Charge for That!” starts, so you can stand confidently as the amazing and awesome coach that you are.

After all, isn’t amazing and awesome who you say you are?


Called a “Force of Nature” and trendsetter in the coaching industry because of her fearless approach to innovation, Wendy Y. Bailey has been supporting entrepreneurial leaders, coaches, speakers, trainers, consultants and emerging thought leaders for more than sixteen years. She is a two-time bestselling author, sought-after mentor coach and sales speaker for her fierce and dynamic dedication to inspiring individuals, groups and organizations to create extraordinary results. Affectionately called “WendyY” by her clients, business associates and colleagues, she is an internationally known thought leader and has made a global impact in coaching as an innovative CEO and mentor coach, serving the US and in countries like the UK, Sweden, Spain and Italy.