Blogging for coaches is one of the best ways to attract ideal clients so they will want to get to know more about you and what you offer. You get to share your thoughts and opinions, as well as, valuable content with your tribe of learners, too. With the launch of my new website, I’ve returned to blogging on a regular basis and it’s been so much fun!
Why?
The reason I’m loving it so much is because there are more ways than ever to innovate your coaching blog beyond just written text and information…boring!
Blogging for coaches is easy when you know how to innovate your blogging and attract ideal clients using sensory experiences (my NLP secrets):
- Videos expedite the know, like, trust, experience factor because your ideal clients get to experience you in a visual way. Seeing your image creates a sense of familiarity as they see your facial expressions and hand movements. If this makes you nervous, do it anyway. Your ideal clients will love you for it!
- Audios give your ideal clients the experience of your voice, the cadence, intonation and pace at which you speak. Like videos, audios create a sense of familiarity as your ideal clients hear warmth and passion in your what you express. The more you record audios, the more comfortable you’ll get hearing your own voice. Then, you can adjust whatever is working/not working to sound exactly like you want to for your ideal clients.
- Pictures are images that you share from your personal gallery or from the many pictures from across the Internet.Caution: Be sure your pictures are free for use before you post them.
- Quotes are expressions from you, an industry thought leader or an historical figure that spark curiosity and engagement. Use tools like Canva or Relay That to create your own images.
- Guest posts consists of content written by someone other than you. I recommend looking at opportunities to create strategic partnerships with experts who serve your same ideal client to start.
Blogging for coaches in these creative ways is for you id are serious about attracting your ideal clients. It’s yet another way of adding value to your tribe, too.
Wendy Y Bailey
WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.
