Do you know why your ideal clients buy from you? You believe it’s because they know, like and trust you. Yes, that’s part of it. There are also psychological and emotional dynamics that factor into their decision to hire you as their coach. It’s valuable for you to understand these factors so that you’re ready to meet your ideal client in that emotional space.
We buy in our minds and then we find a logical reason to justify our action. Your ideal clients are no different!
Here are the five primary reasons your ideal clients buy from you:
Reason #1: Your ideal clients buy from you because they NEED what you’re offering. It’s an emotional need and your ideal client is looking for you to satisfy that need with your service or product.
Reason #2: Your ideal clients buy from you because they have the TIME to invest in your programs and service. Your clients must believe the time they spend on your product or service is a worthwhile investment that yields favorable results.
Reason #3: Your ideal clients buy from you because they have the MONEY to invest in your programs and services. You want to ensure that the financial investment your ideal client makes feels right and they see at least a 100% return on that investment.
Reason #4: Your ideal clients buy from you because they believe in YOU! This is where the know, like trust comes in. Your ideal client has a desire for connection and belonging. Relating to you is what drives and guides their choice to work with you.
Reason #5: Your ideal clients buy from you because they believe your product or service will SOLVE THEIR PROBLEM. At the very heart of every buying decision, your ideal clients must believe in the value of your programs and services. They need to know with great certainty how your solution works and why your solution is the right one — one that will surely solve their problem and pave the way for the problem to be forever resolved.
The bottom line is that your ideal clients want to know what’s in it for them! It’s your responsibility in your selling conversations to support your ideal clients in building emotional justification for making the decision to hire you, enroll in your program or purchase your product.
Wendy Y Bailey
WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.
