How to play bigger in your coaching business
Wouldn’t you like to discover how to play bigger in your coaching business?
Think back in the day when Michael Jordan was still in the game of basketball. He was/is the greatest player to ever play the game. Michael Jordan dominated the sport from the mid-1980s to the late 1990s. He led the Chicago Bulls to six National Basketball Association championships, and earned the NBA’s Most Valuable Player Award five times.
When he was playing basketball, the bulls were one of the hottest teams in the NBA.
Why?
It’s because not only did Michael Jordan elevate his game but he elevated the game played by other team members like Scottie Pippen and Dennis Rodman. Before playing basketball with Michael Jordan, neither Scottie Pippen or Dennis Rodman were well known as a major players in the Chicago Bulls lineup.
Another example of how playing a bigger game enhances your game is The Wiz. Remember in December when the remake of the Wiz came on NBC? It follows the story of the original movie, the Wizard of Oz, with Dorothy, the leading character being tossed into a whole new world when a tornado hits her aunt and uncle’s ranch in Kansas. Along her travels, Dorothy met the Scarecrow, the Cowardly Lion and the Tin Man.
What a lucky thing for them! In meeting Dorothy, they were able to go on a fun often challenging adventure to meet the wizard, too. You know the story! Ultimately, in meeting the wizard, Scarecrow got a brain or knowledge, the Cowardly Lion got courage and the Tin Man got a heart. It all happened because they met Dorothy and based on the big game she was playing – focused on getting to the Wizard so she could get back home to Kansas. How kewl is that?!
Here’s the lesson: Playing bigger makes your game stronger because you play with big playing people AND you get to play where the best players play.
I have a few ideas about how you can identify who the best players are and where they play:
- Look at people in your network who are thought leaders. They’re consistently sharing tools, resources and other information that is actionable, thought-provoking and inspirational.
- Discover who your top coaches have hired to coach them. It may not be easy because I’ve seen many top leaders safeguard this information. If it’s not obvious, you can always ask!
- Checkout large scale coaching, speaking and consulting events. Notice the organizers, speakers and other presenters to see if they are thought leaders. Look at the people sitting next to you who are equally eager to learn from the experience of being at the event. Follow them so you can grow to understand how they add value in the marketplace.
- Pay attention to small coaching, speaking and consulting events. This is a virtually untapped model that emerging thought leaders are leveraging to connect to their most ideal clients. As renowned author and prolific marketer, Seth Godin says, “Don’t yell to the masses, whisper to a few!”
- Research bestselling authors and books of interest on Amazon. Pay close attention to the reviews because they’ll reveal the authors who are shaping business and life in a powerful way.
Are you playing where the best players play? Sound off in the comments and let me know.
Wendy Y Bailey
WendyY Bailey is often called a Force of Nature and a trendsetter in the coaching industry and for good reason. With more than 20 years of experience, she brings fearless innovation and bold strategy to entrepreneurial leaders, coaches, speakers, trainers, and consultants across the globe serving clients across the U.S., Canada, the UK, Spain, and Italy. Affectionately known as “WendyY” by clients, business associates, and colleagues, she’s also lovingly called “Auntie” or “Mama Coach” for her signature blend of Southern charm, fierce wisdom, and deep coaching insight. That special mix helps her clients double, triple, even quintuple their bottomline profits. WendyY is an internationally recognized thought leader, award-winning coach, two-time bestselling author, and sought-after business mentor.
