Closing sales doesn’t have to be difficult when you understand what’s truly important.

First, let me state the obvious: Closing sales is easy when you are able to clearly express the value of you, your program, products and services. You are the solution and the answer. But, that also means you have to know the problem.

If you follow me on social media, you know this is part of ideal client clarity — one of my “preachy” topics that I refer to as the Power of One:closing sales

  • One ideal client – demographics, psychographics and other specifics
  • One core problem – not symptoms or circumstances, but the root cause of the problem
  • One comprehensive solution – your solution that speaks to the one ideal client AND the core problem


I’ve heard other colleagues refer to this as a customer avatar. That term works as long as you understand you’re not looking to attract the masses. Your goal is to attract a sea of ideal clients who are attracted to you and your services, alone.

Three ways to showcase your value and move you to closing sales, easily and effortlessly:closing sales, roi, return on investment,

  1. Financial value refers to return on investment (ROI). You want your ideal client to know closing sales results in an increase in money beyond the investment spent to hire you.
  2. Business value refers to efficiency or effectiveness.
    You want your ideal client to experience improvements in their systems or enhanced productivity as a result of hiring you.
  3. Lifetime value refers to the priceless impact you make in your ideal client’s life.
    You want your ideal client to remember how you transformed her life, long after the two of you work together.

Like I always tell my clients, “When you are able to convey your value so your ideal clients’ recognize you as the solution to their problem, closing sales will happen, easily and effortlessly.” 

Showcasing value is one aspect of closing sales. In my next post, I’ll talk about intention as a critical element for closing more sales.

What else would you like to know about closing sales?

Called a “Force of Nature” and trendsetter in the coaching industry because of her fearless approach to innovation, Wendy Y. Bailey has been supporting entrepreneurial leaders, coaches, speakers, trainers, consultants and emerging thought leaders for more than sixteen years. She is a two-time bestselling author, sought-after mentor coach and sales speaker for her fierce and dynamic dedication to inspiring individuals, groups and organizations to create extraordinary results. Affectionately called “WendyY” by her clients, business associates and colleagues, she is an internationally known thought leader and has made a global impact in coaching as an innovative CEO and mentor coach, serving the US and in countries like the UK, Sweden, Spain and Italy.