Testimonials are valuable assets in your growing business. They offer proof that your services, programs and products add value and produce tangible results. Testimonials also paint a picture and tell your success story.
Recently I went into the “vault” to gather resources and information to add to my new website. (Hopefully, you’re reading this post from it. :-)) I was amazed at the number of really great testimonials I’ve received over the past 14 years. If you can imagine, it was an awesome yet humbling time for me. It got me thinking about the opportunities I’ve leveraged in my coaching business to get those yummy testimonials.
Let me first tell you that ANY opportunity you have to serve your most ideal client resulting in a selling conversation represents a good time to ask for a testimonial. That’s right, no matter the occasion, if you’re serving your most ideal client, it’s always a good idea to ask for the testimonial.
A few venues to get a great testimonial include:
- Sample coaching sessions
- Online events (live or virtual training)
Start getting testimonials at the end of your selling conversation…
- Ask your potential client to share her big takeaways from the experience.
- Then, ask if she’s willing to sharing what she gained from the experience via a testimonial.
- If she says yes, ask her to write a testimonial and email it to you with a head shot.
These testimonials can be really powerful, too. Your potential clients genuinely want to give you feedback about their experience with you whether they hire you or not. All you have to do is ask. How kewl is that?!
My most recent discovery? The longer you’re in business, the more testimonials you’ll have. Testimonials offer a glimpse of your rich history in business and reflect your ability to create sustainable success in your own business.