Are you practicing seriously simple shameless self promotion?
Shameless self promotion means you’re taking easy yet creative action to stand out in the crowd and it’s even better when it’s seriously simple.
Here’s what I mean…
Several years ago, I celebrated my birthday with an amazing weekend that started with dinner with one of my friends and ended with me enjoying quality time just hanging out with my son watching movies. Sheer joy!!
One of the highlights of my birthday celebration was going to see Who’s Bad – the Ultimate Michael Jackson Tribute Experience.
It was SO much fun!
Using my marketer’s eye, I saw a few simple tips I’d like to share to help you practice, Seriously Simple Shameless Self Promotion:
Tip 1: Do SOMETHING to get the email of people present.
The opening act (who wasn’t very well known) gave away their record if peeps joined their email list. Amazing, right?!
They actually had a crew of people walking around in the audience with clipboards. Let me tell you, I loved their back-to-basics approach to list-building.
Technology today makes it even easier to grow your list. Apps like Call Loop allow your ideal clients to text their info to a number to receive one of your lead magnets, ethical bribes or free gifts. In turn, their text immediately subscribes them to your list.
High tech or low tech, list building is shameless self promotion that works every single time!
Tip 2: Brand your program and business consistently.
The main band must have said their name TWELVE – that’s right 12 – times throughout the show. I stopped counting at 6. Remember, marketing gets you known! Also remember that branding means ensuring your ideal clients recognize you by name, as well as, look and feel.
My personal example is using the pink, purple or blue in all of my images from social media to banners, to print materials. The same applies to fonts and other typography.
I also introduce myself consistently in interviews and ask everyone I meet to call me WendyY (pronounced Wen-Dee-Why) so they recognize that as my brand, too. My mom even calls me WendyY!
Tip 3: Engage your readers so they remember your brand.
The main band also asked the audience several times, “What’s the name of the band?” How kewl is that?
Listen, I know a live concert may not compare to what works for you as an online marketer. However, what I hope you’ll take away from this post is that your marketing activities can be very simple. Innovation happens based on your creativity not based on your budget or effort. Hit that “simple” button, sit back and let the ideas flow. The goal is to make a memory and create a lasting experience for your most ideal clients.
It’s been more than 7 years since I saw this fabulous group of entertainers so I guess you can say they created a memory and a lasting experience for me. Why, because I definitely remember Who’s Bad!
How good are you at shameless self-promotion? Share in the comments.