Jama Bryan: Seven Ways to Accelerate Your Profits

by Jama Bryan

jama bryan, profit accelerationWithout clients, there is no profit and without profit, there is no money to pay yourself, pay your team members, or pay your business expenses… You must have profit to keep your business doors open.

The more profit you have, the more good you can do in the world by helping your favorite charity! You can share that profit!

How can you accelerate your profits?

Here are 7 tips you can use to accelerate profits:

  1. Customer service.

    Provide great customer service to your existing clients. Do you answer emails or phone calls promptly? If there are technical issues, are those resolved quickly? The point is to go above and beyond and take the extra step with your clients so they feel special. A few months ago, I ordered something online and when I got my package, I had a handwritten postcard that said: “Hey Jama!! We are a little too

    [sic] biased but you’re great! [May your bottles be never-nude.] the freakerteam” Awesome, right?!
  2. Referrals. 

    jama bryan bookAsk your happy clients for referrals and give them an incentive to provide referrals. In my book, Marketing for Small Businesses: Creating an Amazing Referral Program, I talk about setting up a successful referral marketing program, no matter what type of business you are.

  3. Testimonials.

    Again, ask your happy clients for testimonials. Send them a few questions that they can answer and then draft a testimonial for them. The client can approve the testimonial or even better, shoot a video. Social proof is a everything!

  4. Know what your market wants.

    Don’t spend time spinning your wheels and guessing what they want. Go straight to the source — send out a survey to your email list and post on social media to find out what your audience is really interested in and what challenges they’re having. Create a program especially designed for them based on their responses.

  5. Marketing funnels. 

    Make sure your marketing funnel is in place. Give people the OPPORTUNITY to buy from you! You’ve surveyed your audience and know what they want, now you can create other, different priced programs and lead them down the path to buy. Did you know that someone who purchased a product that’s less than $20 is more likely to purchase something else that’s several hundred dollars? As long as they’re getting value from you they’ll want to buy your products. It’s your job to easily feed into one another and build on one another in a sequence. That’s why it’s called a funnel.

  6. Upsells.

    Upsells are similar to creating your funnel. Let’s say you sold a do-it-yourself type program, how creating a done-for you program that you then upsell to the new client that says, “Hey, would you just like us to do it for you? Here’s how it works…” This would be something that you could do a couple of weeks after they’ve purchased the do-it-yourself. For example, you might say, “We often find that our clients think they’ll have time to do-it-themselves, but in reality, they seldom do…

  7. Pay attention to the data.jama bryan

    Marketing isn’t about throwing spaghetti against the wall and seeing what sticks – well, in some ways it might be!! But, even when you throw spaghetti on the wall, you can visually look and see what stuck! You want to be sure you’re reviewing your data and optimizing what you’re doing. Split testing is a great way to do this. Test and tweak and test and tweak some more!

What are other ways you accelerate your profits?

Sound off in the comments below.

Jama Bryan, owner and founder of Your Online Marketing Team, has been an entrepreneur since 1996. Jama has numerous clients, mainly coaches and speakers, scattered throughout the United States and Canada -- and even the UK and Australia. Even though she is very friendly and enjoys interacting with her exciting clients, there are very few she has ever met in person thanks to the technology of the mighty Internet. She loves being an integral part of her clients’ businesses, watching them grow and helping them succeed. Although she now focuses her skills on being an Infusionsoft Certified Consultant, she still handles a variety of tasks for her clients or delegates them to her team.

By | 2017-05-01T16:01:45+00:00 March 13th, 2017|Guest blogger, marketing, Profitability|2 Comments

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2 Comments

  1. Jama Bryan March 15, 2017 at 10:48 am

    Thank you for sharing, WendyY! Another thought is to just make sure you’re talking to friends and family. They are your biggest advocates, so be sure to tell them what you’re doing and what kinds of people you work with! You don’t want to remain a secret if you’re trying to build a business.

    • Wendy Y Bailey March 15, 2017 at 11:40 am

      These are simple yet effective profit-building strategies that work. Thanks for sharing your insight via this blog post.

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